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Saturday, 11 October 2014

STILL GOING DOWNHILL: The British Ski Market

The British ski market continues to struggle.  The latest Crystal report, summarised here by the energetic folk at Planet Ski, finds just 867,000 Brits making the journey to the slopes last year, down 3.6% on 2012/13.

Back in 2007/8 the number of British skiers stood at around 1.2m.  Click here for more on the long term trends.

Alongside economic woes (there are now 5m "lapsed" British skiers and indoor slopes in the UK are booming), indifferent snow and a late Easter are deemed to be important factors.

Independent skiers are down 5.8%, while the school market shows a small fall, at -1%. France and Austria continue to dominate the market, welcoming more than 60% of the remaining British skiers.

Switzerland is on the rise, albeit from a small base.  It has seen its share increase from 4.9% to 6.5% in two years.  But that is now under threat following new labour laws which have promoted some chalet operators to pull out.  More on that story here.

The Planet Ski summary finds many tour operators claiming to be bucking the trend - but it is very much a battle over share of wallet in a market which is static at best.

At Arc 1800, Compagnie des Alpes is investing millions
in reshaping the Chantel slopes below this point - more here.

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