BACK TO THE FUTURE: A new logo for Les Arcs

The Les Arcs marketing team has decided time is up for the resort's logo - a design which has served the resort in various forms since 2002:

Step forward the new logo.  On the resort's Facebook site, it is presented in red, with a grey angle at the top right hand corner.  But apparently that's because it's currently sitting on the Facebook page, which has a red design.  There is a more simple grey and white version as well, so perhaps that will become the preferred version.  It's a bit early to tell - for example www.lesarcs.com has yet to update things.

As sen on Facebook

The resort's Facebook page says that they are looking to bring back the historic Les Arcs logo in an updated form, in order to re-centre attention on the resort's DNA, and its values. They hope it will provide a way to help new generations learn about the history of Les Arcs.

Here is the old logo in action:

Facebook reaction seems mixed - in general people seem to like its respect for the resort's tradition, but is it a little sombre?  Or should they have just completely gone back to the old version?  There is a reference to a 200k euro budget, but I haven't any more information on that.

Perhaps the most telling comment so far asks whether there is an agency to give the resort's branding a "wake-up call".  It observes the wide range of different brands/logos that can be seen across the resort - it's all a bit all over the shop: Mille8, Snowpark, ADS, Arc 1950, Radio Les Arcs, Bike Park, Film Festival, etc.

For my part, I'm just pleased that the resort has indeed kept this link with its past.  I was worried they were going to do something silly like Peisey-Vallandry.

Perhaps this will be a springboard to harmonise at least some of the other brands referred to by our Facebook correspondent.  It's probably too much to hope for, but it would be nice to see the bland, we-could-be-anywhere presentation of Arc 1950 consigned to the rubbish bin...