There is still some way to go. In this year's ski brochures, for example, Crystal places it in the second tier - the resort is part of their internet offer but does not make the print version. And Inghams doesn't bother with Valmorel at all.
But the resort is certainly on the way up, with new lifts going in, a state-of-the-art Club Med and something completely different in the Celliers valley - more details here. It's also much handier for Lyon and Geneva than its larger neighbours further up the Tarentaise.
This blog puts them in the Premier League of French resorts: the skiing equivalent of Crystal Palace...
|Any resemblance to your ESF instructor at Valmorel is purely incidental|