It complements the Les Arcs one nicely, but reinforces the smaller resort's separate identity.
But the marketing bosses at Peisey Vallandry have decided it's time to change. Step forward the new logo:
I have to say my initial reaction is that I prefer the old visual identity. Let's hope it doesn't prompt Les Arcs to change the current look and feel, which marks a fine upgrading of the original designs (pictured below).
But the marketing bosses at Peisey Vallandry have decided it's time to change. Step forward the new logo:
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| Click on the logo to see it displayed in the resort's new look website |
I have to say my initial reaction is that I prefer the old visual identity. Let's hope it doesn't prompt Les Arcs to change the current look and feel, which marks a fine upgrading of the original designs (pictured below).
For more on the Tarentaise resorts' marketing strategies, as they bid to out-perform a flat market, click here. The Val Thorens United case study is perhaps the most noteworthy.
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