BRAND MATTERS: All change at Peisey Vallandry

I've always quite liked the Peisey Vallandry logo:

It complements the Les Arcs one nicely, but reinforces the smaller resort's separate identity.

But the marketing bosses at Peisey Vallandry have decided it's time to change.  Step forward the new logo:

Click on the logo to see it displayed in the
resort's new look website

I have to say my initial reaction is that I prefer the old visual identity.  Let's hope it doesn't prompt Les Arcs to change the current look and feel, which marks a fine upgrading of the original designs (pictured below).

For more on the Tarentaise resorts' marketing strategies, as they bid to out-perform a flat market, click here.  The Val Thorens United case study is perhaps the most noteworthy.

UP AND DOWN: Pierra Menta

The Pierra Menta race is just a month or so away - the FA Cup of ski alpinism, if you like.  If you want to go and watch, the chairlift opens at 5am.  A crowd of 2000 is expected.  Spectating is at your own risk of course.

The whole set-up really is quite something.  Here's the video from last year.

For more on Areches-Beaufort, click here.