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Saturday, 14 December 2013

NEW SKI SEASON: 10 Things You (Possibly) Need To Know

Here are some fascinating facts you can use on the chairlift to impress/bore your companions:

1.  We have lost 300,000 British skiers since the start of the recession.  Last year just 900,000 of us hit the slopes.  France remains the market leader, with Austria in the ascendency and North America in freefall.  More here.

2.  This has contributed to a pretty flat market in France.  The financial results of lift operator giant Compagnie des Alpes are disappointing, and the French ski resort association is in open revolt about changes to the French school holiday calendar which mean the Easter break now starts after many resorts have closed.

3.  Even if a slow recovery has started, the concern is that skiing, never a cheap activity, is losing market share to other travel destinations/pursuits.  This has been the spur for various rebranding initiatives, for example Méribel, Chamonix and, most notably, Val Thorens (United):


#WantToSki: Website here.

4.  Other resorts are looking to build their share of the wallet by developing new products.  The 100% freeride area below the 2877m Pic du Midi in the Pyrenees looks a neat idea, not least if it is accompanied by a night in the observatory at the summit.



5.  Swiss Connections No1: 2013/14 sees resorts coming together in bids to enter the premier league.  Lenzerheide joins with Arosa in a CHF50m project which will create a 225km area.  It opens in January, apparently.

6.  Swiss Connections No2: The Val d'Anniviers is celebrated by all those who visit. This year the previously separate Grimentz and Zinal ski areas will be linked by a new cable car.

7.  The original and best?  The Vanoise Express celebrates 10 years of Paradiski with a makeover of the cabins.

8.  On the Les Arcs side, there are some new developments for 2013/14.  There is a new roundabout at the foot of the climb, a new 4 star Aiguille Grive hotel, and a new mountain restaurant on the golf course.  More here.

9.  And there are BIG CHANGES planned for Les Arcs over the coming years. The masterplan for Arc 1800 includes a reorganisation of the Chantel slopes, a new indoor pool and new links to both Edenarc and Arc 2000.

The Alpages du Chantel and Edenarc developments
will (finally) be linked to Arc 1800 over the next few years

10. The "British ski hosts banned" row rumbles on, with Crystal now having done a deal with the Evolution 2 ski school.  The ESF is starting to respond/think about the implications of all this, for example offering free hosting in La Rosiere on Sundays - more here via Planet Ski.


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