Val Thorens isn't the only resort having a good think about how it markets itself to a population of skiers that is showing little sign of growing.
In Méribel, there is a move to rationalise things, highlighting the merits (and location) of the various villages in the valley - the excellent Skipedia sets out the background:
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| The "retro" logo. Recent versions have used a more "modern" font |
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| The new identity has an air of Arc 1950 about it |
Meanwhile in Chamonix, powered by its ex-Danone marketing director, it's out with the two logos which had previously been sitting side-by-side:
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| Out |
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| Out |
In comes the new, "One Valley, One Brand" concept. It's one which the smaller local resorts (eg Vallorcine) are able to sign up to. Again, there is lots more on this via Skipedia.
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| Click here to see how Vallorcine is using the new brand identity |
Further south, Alpe d'Huez appears to be getting rid of the Domaine des Grandes Rousses label. It is now boasting about the merits of its "grand domaine Ski". This has been criticised both for its irregular use of upper and lower case lettering, and for creating potential confusion with Valmorel's Grand Domaine.
If the official website is anything to go by, it looks like the new branding for the ski area will sit alongside the rather good (and rather longstanding) Alpe d'Huez visual identity:
Back in the Tarentaise, a bit of background to what Les Arcs and La Plagne have been up to when it comes to marketing themselves can be found here.
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