The most comprehensive survey of the British market comes courtesy of the annual Crystal Ski Report, which is now building up a really useful set of trend data.
This will prompt a glass of crémant de Savoie rather than champagne; the numbers remain far below pre-Crash levels. Back in 2007/8, some 1,227,000 Brits went on skiing holidays.
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France remains its prominent market share, with Austria consolidating and the Swiss starting to get their house in order.
North America is down, although apparently this is the result of a decline in attractiveness of the US; Canada is apparently improving, on the back of some marketing "momentum",
The student market is up slightly; school ski trips are going in the other direction. Bulgaria is down, following Inghams' withdrawal from the country.
The market share figures are as follows (2011/12 in brackets):
FRANCE: 34.8 (34.6)
AUSTRIA: 28.2 (27.9)
ITALY: 15.2 (15.4)
Andorra: 6.6 (6.5)
Switzerland: 5.5 (4.9)
N. America: 4.0 (4.5)
Bulgaria: 2.4 (2.7)
The trends since 2006/7 are instructive (more here). In a declining market....
- North America's share has halved, from 7.9% to 4.0%
- Austria is up from 19.0% to 28.2%
- Italy is also up, albeit to a lesser extent: from 13.8% to 15.2%
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