The 2012/13 season saw Wigan (Areches-Beaufort), Reading (Valmorel) and QPR (Les Gets) relegated from the Premier League - which means we need to identify the French ski resort partners of the new teams.
Looking at the three promoted clubs, it seems reasonable to say that Hull City are Areches-Beaufort: off the beaten track, quietly doing some good things, strongly patriotic locals.
And Crystal Palace are Valmorel: getting back to where they were in the 1980s, but still not entirely convincing. Just as Palace market themselves at their south London catchment area, Valmorel targets its marketing at the south too (of France, that is).
Cardiff City is a tricky one. I don't really see them as Les Gets. So I've opted for Montgenevre, mainly because there seems to be some serious money going in there, but (until now) nobody really talks about them much.
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