Setting the two resorts head-to-head, there can only be one winner when it comes to marketing. Les Arcs 0 - 1 La Plagne.
Let's look at the logos first. You can still see the original "Les Arcs" logo in some parts of the resort, including on the Varet gondola. It was replaced by the new version in the early 2000s - and both are pleasing designs....I am less in love with the ghastly Arc 1950 logo, which lacks any character or subtlety whatsoever. A bit like Arc 1950 itself, one might say:
Meanwhile, over in La Plagne we have THE classic logo. On the one hand, it's deeply silly. But it's stood the test of time, going through various reincarnations, and is a lot of fun. There really can only be one winner!
La Plagne also wins in terms of having the best website.
It's not quite as flashy as the Les Arcs site, but there's a lot more there. Basically it's been given more love and attention, and it shows.
On the La Plagne site, take the "virtual flight tour" under "Guide", to get yourself salivating ahead of your next visit...
Another (non official) site is the excellent www.perso-laplagne.fr which includes an "exhibition" of La Plagne's marketing through the years, including skipass designs etc here.
More on websites of the Tarentaise here.
No comments:
Post a Comment