"Snowboarding is no longer new, no longer extreme, and - now that your mom knows how to ride - no longer quite as cool"
Similarly, after seeing a period of 300% growth between 1988 and 2004, "the sport is spluttering in the United States".
The two reasons for the decline seem to be:
1. Snowboarders are getting older, so can't go as often as they would like, now they have families...
2. The innovations in ski technology (twin tips, park skis, fat off-piste skis) have made a real difference, enabling skiing to regain its market share
It's also clear that snowboarding remains much more popular in the US than it is in France. Even in this 'post-growth' environment, the reports suggest around 30% of slope users are snowboarders. In France, it's running at around half this level - and lower in the more "traditional" resorts.
Even Les Arcs, home of les nouvelles glisses, including the "cult" 1983 film Apocalypse Snow, struggles to get much above 15%.
As snowboarding started to get going in the 1980s, even James Bond got in on the act, with a snowboarding scene in A View To A Kill...
Back to the present. Here are the results of our 2012/13 survey:
% of slope users on snowboards:
Les Arcs (Xmas): 11%
Les Arcs (10-11/1): 15%
Les Arcs (11/3): 12%
Les Arcs (10-11/4): 17%
La Rosiere (9/1): 16%
Flaine (15/3): 13%
La Plagne (12/3): 12%
Le Grand-Bornand (8/1): 9%
Ste-Foy (13/3): 8%
Villars (14/3): 6%
Technical Note: All data is gathered via careful random sampling methods, with minimum sample sizes of at least 400 per measurement....